For years, I’d thought about marketing my dad’s great-tasting barbecue sauce. We’ve served his sauce at many family functions, and my dad’s made it for family members, friends, and neighbors. When I moved out to go to college, hauling the prepared BBQ sauce was just not convenient, so Dad gave me the recipe and updates as he worked to perfect it. Over the years, I’ve had the opportunity to make it for my friends and extended family. I’ve always heard the same thing, “Your dad’s BBQ sauce is the best BBQ sauce I’ve ever tasted. You should sell it!”
In the Spring of 2007, my family and I were introduced to The Law of Attraction and The Secret. The concepts changed the way we were looking at the world. In the fall of 2007, after watching The Secret for only about the third time, a light came on: I’d been thinking about this opportunity for all these years, but I’d never really acted on it.
Remembering, “Thoughts become things,” (Mike Dooley) and “Whether you think you can or you think you can’t; either way, you’re right,” (Henry Ford), I decided to act on the thought. A small marketing test proved we had a viable concept, a great product, and… Voila!
We hope you enjoy our sauce!